Launching a Public Health Media Campaign

Public Health Media Campaign

  1. Identify an issue
  2. Select a target audience
  3. Conduct a focus group study
  4. Obtain information from reliable sources (medlineplus.gov, mayoclinc.org)
  5. Define your outcome
  6. Design your campaign
  7. Test 
  8. Launch
  9. Impact Study

Health Issue

  • What’s in the news?
  • What it is?
  • What causes it?
  • Where can it be found?
  • What are the symptoms?
  • What’s the intervention strategy?
  • How can you avoid it?

Design a Social Media Graphic

  • Google Drawing or Canva
  • Develop a compelling headline
  • Find powerful image
  • Select an eye-catching color scheme
  • Consider a call to action

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